Team « Zipipop

Social media made simple - wherever you are
Adapting social media to improve organizational collaboration
We want to be your social media partners!
Helping startups maximize their social media potential

Social Media Strategy and Guidance

We provide guidance on creating social media strategies and developing social media teams, so that your organization can engage more effectively with customers. Your enthusiastic employees are your best and most authentic advocates — so we help you create clear social media guidelines to empower them to support customers better. We can also implement social platforms to enable better collaboration within your communities.

Social Media Kickoffs & Workshops

We provide both general introductions to social media and customized workshops that show you how to make the most of social media in your business area. Using lots of practical examples we teach you about: blogging (Wordpress, Blogger, etc), micro-blogging (Twitter, Yammer, etc), engaging employees and customers more effectively via Facebook, YouTube, Slideshare, etc. And we give an overview of social media culture and potential.

Collaboration Environments

We setup social web services and platforms to improve: collaboration, awareness, creativity, efficiency, and knowledge generation. We are also specialists at enhancing collaboration between multiple different organizations. We know how to mix established social media tools to create collaboration environments that are stable, focused, cost effective, and flexible.

Collaboration Workshops

We show you how to collaborate more effectively using social media practices and tools. In addition we introduce you to the cultural practices that are required to make the most effective use of these new tools, such as sharing, transparency, and rewarding. We give an overview of the tools available and provide some hands on experience working with collaborative documents and discussion tools.

Helene Auramo

CEO and Co-founder // Helene is an internet and media industry entrepreneur. She is also one of the Indiedays lifestyle blog community founders, as well as writing a weekly blog for the Finnish tech journal Tietoviikko. She is a regular commentator in the Finnish media regarding social media and entrepreneurship. She was nominated in the summer of 2010 as a Microsoft Innovation Management magazine innovation leader.

Richard von Kaufmann

Co-founder & Concepting Director // Richard has a background in filmmaking, advertising, and social media product development. He is an evangelist for social media-based collaboration and “conversation marketing”. He co-developed Zipipop’s Brand Friend concept and coined the term “intention broadcasting”, which was the subject of his Media Lab Helsinki MA thesis – later published in the proceedings of the i-Semantic Web conference in 2009.

Tuomas Laitinen

Creative Director & Shareholder // Tuomas is a leading web community and social media team developer. In addition, he is a leading web designer and an MA graduate of Media Lab Helsinki. Over the last year he has worked extensively with Valio (the leading Finnish dairy organization) to help them become one of the most prominent Finnish brands inside social media and has developed their customer community platform.

Mikko Nisula

Social Media Marketing Specialist // Mikko has been a producer working in broadcast media, event marketing and advertising. At Zipipop he operates in the intersection of advertising, marketing and PR. Mikko helps businesses discover how best to use social media tools to connect with customers, generate more brand awareness and add value to communities. He enthusiastically guides clients towards social business and leadership through storytelling. Mikko has a Bachelor of Culture and Arts and is also a very fine dancer!

Markku Silen

Chairman // Having been the CEO of Accenture Nordic and Cap Gemini Finland, Markku has extensive practical experience in helping businesses leverage the benefits of new technolgies. Alongside being a renowned expert in change management, he is also passionate about bringing the best of social media practices into the business environment.

Matti (Maza) Kari

Social Media Marketing Specialist // Matti was one of the founders of IRC-Galleria, the website that made social media mainstream in Finland. A social media specialist and CEO of various startups still in stealth mode. His specialities include (crisis) communication & PR; also he is an experienced lecturer. Thanks to his background as system administrator, Matti also has a deep understanding of the technologies used to build successful social media services.

Our Clients
What our clients say

“The social media policies introduced by Zipipop have already improved our communication and collaboration processes. Although many of the participants had no previous experience using social media, Zipipop’s training has enabled them to fully engage with the new technologies.” — Riikka Pelikka (OSKE, Head of Communications)